A growth hacking plan at the intersection of technology, marketing, press, and psychology — designed to make Flipkart Gift Cards the default gifting behaviour in India.
Every strategy in this plan operates at the intersection of at least two of these forces.
Automate triggers, personalise at scale, build viral loops into the product itself
Messaging, channels, creatives, media — the amplification layer
Earn attention you can't buy. Make the product the story.
Loss aversion, social proof, scarcity, reciprocity, identity signalling
Pre-conditions that must be baked into the product. Without these, strategies work at 30%. With them, 100%.
Each strategy has a built-in viral loop. Nothing is one-and-done. Every gift card sent creates the next one.
Headlines you can't buy. Stories that write themselves.
A single ₹10 lakh card with 2x multiplier (₹20L value). Auctioned for charity. Every news outlet covers "₹10 lakh gift card trends on Twitter."
Sponsor a real couple's wedding registry — entirely on Flipkart GCs. Guests give GCs instead of cash. Documented as a YouTube/Reels docu-series.
₹1 gift card — but if 1 million people buy it in 24 hours, every card becomes ₹500. Collective action mechanic. Goes viral because everyone has skin in the game.
Two celebrities compete on who sells more exclusive GCs. Live counter on Flipkart. Fans buy cards to "support" their star. Pewdiepie vs T-Series energy.
Without martech, this plan is a pitch deck. With it, it's a machine.
Foundation first, then celebrity drops, then scale, then the mega push.
Every metric ties back to the 51 → 55 consideration score objective.
| Metric | Current | Target | Tracked Via |
|---|---|---|---|
| Consideration Score | 51 | 55 | Brand tracking survey |
| Organic GC Business (Q2+Q3) | Baseline | +5% | Revenue dashboard |
| Gift Cards Sent / Month | Baseline | +30% | Product analytics |
| Viral Coefficient (R₀) | <1 | >1.2 | Chain / invite tracking |
| Avg. GC Value | Baseline | +15% | Transaction data |
| Repeat Gifters (2+ in 90d) | Baseline | +40% | Cohort analysis |
| WhatsApp GC Shares | 0 | 500K/month | WhatsApp API analytics |
| UGC Posts | 0 | 50K/month | Social listening (Meltwater) |
| B2B → B2C Conversion | 0% | 5% | Funnel tracking |
Nothing is one-and-done. Every gift card sent creates pressure and incentive for the next one. R₀ > 1 by design.
Multiplier + kickback + exclusivity turn good campaigns into a self-sustaining growth engine.
Birthday engine, reciprocity nudges, chain tracking — all automated. Low marginal cost at massive scale.
Celebrity cards, the ₹1 challenge, the gift card wedding — headlines without media budgets.
Loss aversion, reciprocity, scarcity, social proof, variable rewards — embedded in mechanics, not just messaging.
The gift card stops being a product.
It becomes a behaviour.